Video Marketing Stats That Prove You Need Video!

In recent times, we've become increasingly involved in creating video marketing resources for clients, and as a consequence, I've become something of an expert on the video watching habits of the online masses.

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And I have to say that what I've discovered about the video viewing practices of ordinary net-users has made me more convinced than ever that video is a marketing medium whose time is very definitely now.

If you are questioning whether video marketing will work for your business, or looking for some proof that it is anything more than a flash in the pan, consider these stunning statistics about online video viewing habits:

  • Watching online videos is a mainstream activity with 78% of people watching at least once a week. 55% watch EVERY DAY!
  • Branded Video content reaches nearly half (46%) of all internet users which is followed by more than half visiting the brand's own site!
  • Promoting using Video is over 6 TIMES more effective than print and online text advertising!
  • More than 1 billion unique users visit YouTube every month. And YT is just one video hosting service of many, albeit the biggest
  • Over 6 billion hours of video are watched on YT every month. Or almost one hour for every single person on planet earth, in other words!
  • Every single minute of every day, 24 hours a day, 7 days a week, 100 hours of video are uploaded to YT every minute.
  • Forrester Researchs says that a minute of video is worth 1.8 million words.
  • According to scientists, 90% of information transmitted to your brain is visual, and visuals are processed 60,000X faster in the brain than text.

From this collated snapshot of online viewing behavior, it is abundantly clear that marketing your products or services with video could be one of your best ever decisions. If you're not marketing with video yet, you obviously should be if you don't want to miss the boat.

And remember, like almost all net-based promotional activities, video marketing results are easily measurable, meaning that there'll be no guesswork when it comes to calculating your ROI.

Of course, making effective online marketing videos is no easy task. Its a time consuming process that encompasses visualizing the initial concept, scripting the video, designing, shooting, and recording it, editing the video and audio footage, and so on and so forth.

Or, to put it another way, making video to promote your brand, your business, your products or your services is an immensely time consuming, labour intensive job that can cost you a fortune in both time and money terms.

Why not get the experts involved from the beginning to save yourself a ton of stress, heartache and hard cash?

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Posted in Transportation/Automotive Post Date 01/25/2021


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